If youโre interested in getting a benz, you donโt go to a Toyota shop.
You donโt go to the Toyota shop in hope that out of sheer luck in the Toyota car shop you find a benz. Right?
You should go to the Benz shop directly, right?
Unfortunately, the first thing is exactly what most business owners do, I also did that in time past (My mumu no too much? Hahahaโฆ)
Years ago, when I wanted to sell my bags, I was advertising on my status on WhatsApp and coming to Facebook to sell directly to family and friends.
My dear entrepreneur, who did I not tag?
I tagged heaven and earth with the earth beneathโฆ.
I went further to join WhatsApp gain groupsโฆ
I wanted more people as those ones on my status and Facebook werenโt really patronisingโฆ
Shebi na strangers dey patronise pass.
As a sharp Lagos babe, I quickly did the calculations, (at least this one no be MMM, bring two people something, na bag I dey sell)
So if I get about 2000 persons to my WhatsApp, if 8% of them buy, I will be making NGN500k+My God! see the joy, for my mind as I talk amโฆ
O boy, when I get the money, ha go employ 2 army men to guide me, I go go KFC go launch bucket of chicken, buy plot of land in one small town as per investor dollars, come open shop as a big madam.
I later got 12k contacts after joining 9 gain groups in 2 weeksโฆ
Omo, all for the hustle, but is God not good?
I needed only 2k, I come get uncountable blessing
I concluded in my mind that I go soon Buga everyone, as per odogwu money spender?
Who go dai go dai for Lagos.
I added them to groups, the ones I couldnโt add, I added them to WhatsApp broadcast,
Then I sent my marketing message that includes the product pictures and how to purchase, expecting my phone to start doing grin grin from serious bank alerts that will explode my phone.
3 hours nothing
5 hours nothingโฆ
Chimoooo, blood of Jesus. I bind every strong man tormenting my progress!!!
In 7 hours I got 5 messages, my data got exhausted from the pictures, I replied angry comments of โwho is this and why will you just add people to groupsโ
Chaiiiiiโฆ
3 days went by, nothing more
I sent messages again (as per follow up and consistency level), 3 new messages, back and forth, talk ending with I will get back to you, no sale ooo.
โMy God! What is this? Is this a horrible dreamโ
The rest na story for another day ooo
After my experience, I learnt a bitter lesson that took over 1 year to digest, I removed all the 12k contacts and started from scratch,
While I really wanted a benz (People interested in buying my bags),
I went to the Toyota shop (Contact gain WhatsApp group filled with people with different pains and wants),
Hoping they will be interested in what Iโm putting in their front!
After understanding the problem,
Now, I focus on generating audiences that are interested in what I am selling and the problems I solve in my company at MAO Digital Solution, for business salesโฆ
I learnt a very serious lesson from this ordeal, there is a big difference between audiences and quality audiences (people interested in what youโre selling)
PS: I no later collect army to guide me, their money too much , God na my protector abeg, he no dey collect anything, so na him I dey use, and the plot of land ooo.
Hahaha, make I no just talk anythingโฆ
Xoxo,
Mary Ayokanmi Ore
3 types of website designers you should NEVER hire as a business owner! Except you like headache & tears!!!
2 thoughts on โ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐๐ป๐ฒ๐ฟ, ๐ ๐น๐ผ๐๐ ๐ผ๐๐ฒ๐ฟ โฆ๐ฑ๐ฌ๐ฌ,๐ฌ๐ฌ๐ฌ u๐๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ผ ๐๐ฒ๐น๐น ๐บ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐!!! ๐ต๐ฌ% o๐ณ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ข๐๐ป๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐ฎ๐น๐๐ผ ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ, ๐ฅ๐จ๐ก ๐ข!!!โ
Can I just say what a relief to uncover an individual who really understands what theyre talking about on the web. You certainly know how to bring a problem to light and make it important. More people ought to read this and understand this side of the story. I was surprised that you arent more popular given that you most certainly have the gift.
Good post.